【Da Nang Souvenirs】Just Steps from Han Market! Taste Authentic Vietnamese Chocolate at 77S Chocolate

Located right in the center of Da Nang, next to Han Market, 77S Chocolate is where you can experience premium chocolate made from high-quality Vietnamese cacao.

The chocolate lineup is divided by precise cacao percentages, ranging from bold and bitter to mild and sweet — offering a rich selection to choose from.
Perfect as a travel souvenir or a self-treat, this is one of the latest must-visit gift shops in Da Nang.

Opened in August 2025, 77S Chocolate enjoys an excellent location — just 30 seconds on foot from Han Market.

You can stop by right after shopping or exploring nearby attractions.

You can stop by right after shopping or exploring nearby attractions.
The store is located on a main street, easy to find, and convenient for first-time visitors to Da Nang.

Attracts many international tourists

Despite being newly opened, the store is always busy with tourists from various countries.

Products are arranged clearly by cacao percentage and flavor, making it easy to find what you like.

Most items are available for tasting, allowing you to compare flavors before purchasing.

The meaning behind the name “77S Chocolate”

The brand name and logo reflect the founder’s passion and elements of Vietnamese culture.

Vietnamese elements in the logo

The number “77” symbolizes growth and prosperity.

• The letter “S” represents the shape of Vietnam.
• The logo features ao dai, conical hats, and cacao trees — iconic Vietnamese symbols.
• The logo colors also carry their own meanings:
• Blue: longevity
• Yellow: prosperity and abundance

The founder’s passion for chocolate

The owner has worked in cacao sourcing since 2015, spending many years with Vietnamese cacao.
Driven by the desire to “share authentic chocolate flavor directly with more people,” 77S Chocolate was established in August 2025.

The owner is very friendly and speaks Japanese well, making it easy for tourists to talk with him.
The warm and cozy atmosphere makes visitors feel welcome from the first visit.

Although this is the first store, the owner aims to expand with more branches in the future — marking a new journey starting from Da Nang.

A rich experience with Vietnamese cacao

77S Chocolate follows the “bean-to-bar” model — every step from bean selection, roasting, grinding, to chocolate making is done in-house to preserve the cacao’s natural flavor.

You can taste and compare how aroma and flavor change across cacao percentages — a fun experience when choosing gifts or local treats in Da Nang.

High-quality cacao — a pride of Vietnam

The chocolate at 77S uses Vietnamese cacao, renowned globally for its strong aroma and deep flavor.

Much of the cacao comes from Buon Dao Farm, which the owner directly manages and cultivates without chemicals.

From cacao bean to finished chocolate takes only about 60 days, preserving freshness and original flavor.

The combination of quality ingredients and careful craftsmanship creates chocolate with a unique depth rarely found elsewhere.

Popular chocolate bars & flavors

Chocolate bars come in various cacao percentages, offering sweet, mild, or bold flavors.

Especially popular with Japanese visitors:

• 50% Milk Chocolate — mildly sweet and creamy
• 75% Dark Chocolate — balanced bitterness with a clear cacao aroma

Available in two sizes:

• 16g / 38,000 VND
• 37g / 83,000 VND

Affordable for gifting or daily enjoyment.

Items are neatly categorized on the shelves, and tasting is available to help you find your ideal flavor.

Staff recommendations & gift sets

The owner’s recommended item is dried mango coated in chocolate.

Large, soft dried mango pieces with natural sweet-and-tart flavor

Coated with 65% dark chocolate, offering a perfect balance

Once you start, it’s hard to stop!

Available in two sizes:

• 65g / 116,000 VND
• 150g / 257,000 VND

There are also:

• Smooth white chocolate
• Mixed-flavor assortments

Gift boxes can be customized and combined freely.

New packaging inspired by Vietnamese colors and patterns will be introduced soon, making the products even more attractive as gifts.

77S Chocolate — a must-visit spot during your Da Nang trip

77S Chocolate is a cozy shop filled with high-quality chocolate made from Vietnamese cacao.

Its central location near tourist spots makes it easy to stop by while exploring the city.

Its refined, mildly sweet flavors are perfect for:

gifting loved ones

treating yourself

or bringing home a meaningful taste of Da Nang

Come visit and experience a special little slice of Da Nang!